Dog tags are also military identification tags. Every US soldier wears a dog tag on his chest, which is a must-have configuration for the US military's active duty and is used for the identification of soldiers. Because it resembles the identity tag worn by puppies, it is customary in the West to call it a "dog tag" without any demeaning or insulting connotations. Now, some young people will also make "dog tags" into ornaments and necklaces to wear around their necks. Some rappers are also starting to wear personalized "dog tag" accessories, and some companies are offering customers DIY accessories made with their own photos, logos and text.