(Wenzhou, April 26, 2025) —
Hesank Crafts Co., Ltd., a leading manufacturer based in Wenzhou, China, officially released its “2025 Global Trends Report for Customized Metal Crafts” today. This comprehensive study reveals the evolving dynamics, innovative directions, and shifting customer demands in the customized metal crafts industry for the coming year.
The report provides authoritative insights for brand marketing, corporate gifting, collectible markets, and highlights Hesank’s continued leadership in the global customized metal crafts sector.
With over 20 years of manufacturing expertise, Hesank is committed to integrating cutting-edge design with advanced processes, offering high-quality, high-value customized solutions to clients worldwide.
1. Global Customized Metal Crafts Market Overview
According to the latest data from Grand View Research (2024), the global customized metal crafts market reached USD 8.6 billion in 2024 and is projected to grow to USD 12.7 billion by 2030, registering a Compound Annual Growth Rate (CAGR) of 6.7%. Key growth drivers include:
- Rising demand for corporate branding through custom badges, commemorative medals, and awards;
- Revival of collector culture fueled by the popularity of limited-edition and personalized metal crafts;
- Surging demand from major events such as the Olympics, World Cup, and international expos, spurring the need for trophies and commemorative items;
- Expansion of personalized gifting trends across luxury and private markets, favoring customized metal crafts.
📊 Chart 1: Global Customized Metal Crafts Market Size and Forecast (2024–2030)
Año | Market Size (USD Billion) |
2024 | 8.6 |
2025 | 9.1 |
2026 | 9.7 |
2027 | 10.3 |
2028 | 11.0 |
2029 | 11.8 |
2030 | 12.7 |
(Source: Grand View Research, 2024)
2. Industry Segmentation and Innovation Trends
As the global customized metal crafts market evolves, distinct trends have emerged across different product categories and application areas. Hesank identifies several key developments shaping the future:
2.1 Advances in Plating and Surface Treatment Technologies
Modern customers demand not only aesthetic excellence but also durability in customized metal products, driving rapid innovation in surface treatments:
- Electroplating: Traditional finishes such as gold, silver, and antique bronze remain popular, especially in badges, medals, and commemorative coins.
- PVD Coating: Physical Vapor Deposition (PVD) technology has risen, offering metal surfaces enhanced hardness, corrosion resistance, and unique color effects — ideal for high-end collectibles and executive gifts.
- Eco-friendly Finishes: Environmental concerns accelerate the adoption of lead-free plating and water-based powder coatings. Hesank has proactively upgraded its processes to align with eco-friendly manufacturing standards.
📊 Chart 2: Global Surface Treatment Market by Technology Type (2024)
Tecnología | Market Share |
Electroplating | 42% |
Powder Coating | 27% |
PVD Coating | 18% |
Others | 13% |
(Source: MarketsandMarkets, 2024)
2.2 Expanding Application Scenarios
Customized metal crafts are finding new applications beyond traditional memorabilia and corporate gifts:
- Corporate Branding: Custom metal crafts serve as premium promotional items that reinforce brand loyalty and employee engagement;
- Sports and Event Awards: Custom-designed trophies, medals, and plaques are increasingly adopted across sports, esports, and cultural festivals;
- Collectors’ Market: Limited-edition coins, medallions, and mini sculptures attract growing interest from global collectors;
- Tourism Memorabilia: Keychains, souvenir coins, and decorative badges are popular in tourist attractions and theme parks.
📊 Chart 3: Customized Metal Crafts by Application Area (2024)
Application | Market Share |
Regalos de empresa | 36% |
Sports Awards | 28% |
Collectibles & Art | 22% |
Tourism Souvenirs | 14% |
(Source: Allied Market Research, 2024)
2.3 Upgraded Materials and Design Requirements
- New Material Applications: Beyond traditional copper, iron, and stainless steel, materials like zinc alloys, aluminum alloys, and precious metals (silver, titanium) are increasingly used in high-end customization.
- Multi-Process Integration: The blending of 3D engraving, soft enamel coloring, and digital printing techniques creates more creative and distinctive products.
- Customer-Centric Design: Open customization platforms and real-time 3D render previews are enhancing the end-user experience and satisfaction.
3. Regional Market Analysis and Future Forecast
Based on extensive research and insights from Hesank and multiple third-party data sources, the global customized metal crafts market demonstrates distinct trends across key regions.
3.1 Asia-Pacific (APAC)
- China, Japóny South Korearemain the leaders in the customized metal crafts industry, with frequent international trade exhibitions, sporting events, and cultural festivals driving demand for customized medals, trophies, and awards.
- Southeast Asian countrieslike Thailand, Vietnam, and Malaysia are emerging as high-growth markets. The demand for tourism souvenirs and government-related commemorative projects continues to rise.
3.2 North America
- The United Statesremains the largest single market for customized metal crafts. Corporate branding and promotional gifts (custom badges, trophies, and commemorative coins) continue to see strong demand.
- There is a marked shift toward personalized, eco-friendly, and premium materials, which have become key selling points in the North American market.
3.3 Europe
- In mature European markets such as Germany, United Kingdomy France, the emphasis is on high-quality, sustainable manufacturing processes. European regulations are driving the growth of lead-free and nickel-free plating techniques.
- Luxury and niche collectible brandsin countries like Italy and France increasingly rely on limited-edition customized metal products to attract collectors and discerning consumers.
📊 Chart 4: Regional Distribution of Customized Metal Crafts Market (2024)
Region | Market Share |
Asia-Pacific | 43% |
North America | 29% |
Europe | 21% |
Other Regions | 7% |
(Source: Statista, 2024)
4. Forecast for 2025 and the Next Five Years
Based on Hesank’s deep market analysis, we anticipate the following major trends to shape the global customized metal crafts market over the next five years:
4.1 Green Manufacturing as a Standard
Environmental regulations will continue to tighten, with customers placing more emphasis on green manufacturing, recyclable materials, and energy-efficient production processes.
Hesank has completed a comprehensive upgrade to its electroplating processes, ensuring all products meet the lead-free and nickel-free standards required by European Union regulations.
4.2 High-End Customization and Small-Batch Production
Brands and consumers alike are shifting towards more exclusive, small-batch customizations, driven by the desire for uniqueness and personalization.
Hesank will continue to innovate by launching a rapid sampling and small-batch production model, aimed at meeting demand for personalized, high-end products with quick turnaround times.
4.3 Online Customization and Virtual Showcases
With the rise of AI-driven design tools and 3D rendering technologies, online customization platforms and virtual showrooms will become mainstream.
Hesank will launch an end-to-end digital customization platform (expected in late 2025), where customers can submit design requests, review 3D models, and approve samples online.
4.4 IP Collaborations and Collectibles
The trend of licensing well-known cultural IPs (anime, movies, games) for limited-edition customized metal crafts will continue to fuel demand in the collectible and youth markets.
5. Hesank's Strategic Layout and Innovation Achievements
5.1 Product Innovation and Customized Service Upgrades
Hesank Crafts Co., Ltd. continues to lead in product innovation, offering tailored solutions for diverse customer groups:
- Corporate Clients: Specialized services for customized logo badges, anniversary medals, and trophies;
- Collector's Market: Development of limited-edition art monedas, medallions, and mini sculptures;
- Sports & Institutions: Provision of high-standard, traceable certification for customized medals, trophies, and commemorative items;
- Tourism & Cultural Industry: Creation of exclusive souvenir llaveros, magnetic badges, and thematic commemorative emblems.
Furthermore, Hesank has pioneered the digitalized full-process customization platform (set to launch in late 2025), enabling:
- Online submission of customization requests;
- Real-time 3D design previews;
- Online sample approval;
- Rapid small-batch delivery.
This innovation significantly shortens traditional production cycles and enhances customer satisfaction.
6. Quality Assurance and Commitment to Sustainability
As global markets demand more environmentally friendly and high-quality products, Hesank has implemented the following initiatives:
- Eco-friendly Production System: Adoption of lead-free and nickel-free electroplating, aligning with EU RoHS and REACH standards.
- Social Responsibility Management: Certification through the BSCI (Business Social Compliance Initiative) system to ensure worker rights and corporate social responsibility.
- Advanced Craftsmanship: Full integration of German laser engraving equipment and Japanese enamel coloring technology to improve the precision and artistic appeal of customized products.
Hesank is also committed to reducing its carbon footprint by implementing energy-efficient manufacturing practices and recycling processes.
7. Company Overview
Founded in 2001, Hesank Crafts Co., Ltd. is headquartered in Wenzhou, Zhejiang Province, China. The company specializes in the design, development, manufacturing, and export of customized metal crafts, including badges, medals, commemorative coins, keychains, trophies, and decorative sculptures.
With over two decades of experience, Hesank serves clients across 30+ countries and regions, offering innovative solutions in sectors such as brand promotion, event awards, cultural collectibles, and tourism souvenirs.
Hesank is committed to achieving excellence in craftsmanship, quality, and customer service, making it a trusted partner for global businesses and collectors.
Website: www.hesank.com
8. Media Contact
For more information, please contact:
Hesank Crafts Co., Ltd. Marketing Department
Contact Person: Marketing Manager
Email: marketing@hesank.com
Phone: +86-577-8888-8888
